Advantages for advertisers:
- The advertiser provides additional information about the company and its products in a standard form.
- The additional information allows the advertiser to include more than one proposal in a single banner, and this information would all be available in the end userís Co-Tracker database.
- The standardized information associated with banners will make end-user database searches more effective (for both the user and the advertiser).
- Conceivably, users will visit the advertiserís site more often.
What should be done:
The only additional work for an advertising company to support BannerML would be to provide additional information for each banner in the standard BannerML format. Click here to see a sample of this type of information.