Ad Delivery Companies

• Site looks more advanced if it gets banners with BannerML support.
• Banners with BannerML support would be more popular, which is especially attractive if the banner delivery company is paid on a performance basis.

What should be done:

Site developers need no changes to support BannerML if they obtain ads from ad placement companies. If they get banners directly from advertisers, they will need simple changes.

This code is used now to place banner ads on a Web page:

<a href="http://ad.doubleclick.net/jump/homepgtable.av.com/fullbanner;
sz=468x60;ord=693934306?" style="color:#999"><img src="http://ad.doubleclick.net/ad/homepgtable.av.com/fullbanner;
sz=468x60;ord=693934306?" height=60 width=468 alt=Advertisement border=1 style="border:1 solid #999"></a>

No changes should be needed to place a banner ad on a Web page supporting BannerML::